As a pioneer in experiential travel in China, our business activities have an influence on communities and the environment. For us, this means making the right choices in how, where and with whom we do business – and crucially, being transparent about the underlying principles that guide our daily business decisions.
WildChina’s sustainability direction is rooted on supporting the United Nations 2030 Agenda for Sustainable Development, along with the Sustainable Development Goals (SDGs).
The bold agenda sets out a global framework to end extreme poverty, fight inequality and injustice, and fix climate change until 2030.
WildChina’s work has the potential to contribute, directly or indirectly, to all the goals. Our approach to sustainability is in the areas of sustainable development of communities and fostering international understanding. Hence, WildChina focuses on the following goals:
Tourism is one of the driving forces of global economic growth and currently provides for 1 in 11 jobs worldwide. We actively drive community initiatives that aim for inclusive and sustained economic growth – the goal involves increasing work opportunities, especially for young people, and protecting people’s Labour rights, for example. We also have a clear stance against certain activities that we will not do.
WildChina is committed to better understanding the impact of our activities and to working with clients and partners to drive sustainable progress. Achieving sustainable economic development requires that we evaluate and reduce our consumption and production. We set stringent service audits and standards that each journey should abide by.
We drive responsible consumption and production through our service standards and audits. We partner with industry leaders whose activities consider people, society, and the environment.
At our very core, we are passionate about authentic travel that connects us and fosters mutual understanding across societies. From the very beginning, our work has always centered around engaging and empowering host communities, while embracing and celebrating their cultural identity.
We are cognizant of activities our travelers should be involved with that embrace these values, foster multicultural tolerance and understanding, laying the foundation for more peaceful societies.
With a world that is as interconnected as ever, we believe that travel can help achieve sustainable development through cross-sector cooperation.
In doing so, we work with institutions, multinational enterprises, NGOs, and government to advance our understanding of the sustainable development goals and capture impact opportunities.
We are proud to be a part of Virtuoso’s Sustainability Community and we whole-heartedly believe in the vision of this group: to foster and encourage sustainability by celebrating culture, supporting local economies, and protecting the environment. We are honored to be included in this incredible group of travel industry partners and look forward to continuing our mission of sustainability in China.
Virtuoso’s Sustainability Mission
Travel creates paths to human understanding and peace and allows countries to protect natural resources in a way that would not be possible without its economic contributions. We need to support the individual sustainability practices of our partners involved in their communities. We need to ask questions and then be open to their ideas for us.