WildChina Sustainability Position

We believe travel is a force for good – for both the people and our planet

As a pioneer in experiential travel in China, our business activities have an influence on communities and the environment.  For us, this means making the right choices in how, where and with whom we do business – and crucially, being transparent about the underlying principles that guide our daily business decisions.

Our Philosophy

WildChina’s sustainability direction is rooted on supporting the United Nations 2030 Agenda for Sustainable Development, along with the Sustainable Development Goals (SDGs).

The bold agenda sets out a global framework to end extreme poverty, fight inequality and injustice, and fix climate change until 2030.   

WildChina’s work has the potential to contribute, directly or indirectly, to all the goals. Our approach to sustainability is in the areas of sustainable development of communities and fostering international understanding.  Hence, WildChina focuses on the following goals:  

  • Decent work and economic growth (Goal 8)
  • Sustainable consumption and production (Goal 12)
  • Peace, justice and strong institutions (Goal 16)
  • Partnerships for the goals (Goal 17)
WildChina Sustainability Position

Tourism is one of the driving forces of global economic growth and currently provides for 1 in 11 jobs worldwide. We actively drive community initiatives that aim for inclusive and sustained economic growth – the goal involves increasing work opportunities, especially for young people, and protecting people’s Labour rights, for exampleWe also have a clear stance against certain activities that we will not do.  

Our initiatives:

  • Capacity building with rural tourism products
  • Launched Beshan Gai, an artisanal collective
  • Designed and implemented service auditing 
  • Procure locally produced services 
  • Regularly conduct environmental and social risk assessments including safeguarding, diversity, and no child labor policy

WildChina is committed to better understanding the impact of our activities and to working with clients and partners to drive sustainable progressAchieving sustainable economic development requires that we evaluate and reduce our consumption and production. We set stringent service audits and standards that each journey should abide by.  

We drive responsible consumption and production through our service standards and auditsWe partner with industry leaders whose activities consider people, society, and the environment.

Our initiatives:

  • ‘Leave No Trace’ policy
  • Formed partnerships with companies aligned in sustainability practices
  • Drive awareness around with community events and activities
  • Foster change at the destination level through local sourcing and education of sustainable consumption and production

At our very core, we are passionate about authentic travel that connects us and fosters mutual understanding across societies. From the very beginning, our work has always centered around engaging and empowering host communities, while embracing and celebrating their cultural identity

We are cognizant of activities our travelers should be involved with that embrace these values, foster multicultural tolerance and understanding, laying the foundation for more peaceful societies. 

Our initiatives:

  • Developed immersive activities with host communities
  • Hosted online discussion and virtual travel series
  • Launched anti-corruption training for staff and leaders

With a world that is as interconnected as ever, we believe that travel can help achieve sustainable development through cross-sector cooperation. 

In doing so, we work with institutions, multinational enterprises, NGOs, and government to advance our understanding of the sustainable development goals and capture impact opportunities.

Our initiatives:

  • Partnered with the Songyang government on sustainable rural tourism development
  • Formed partnerships with schools/universities on experiential education programs centered around environmental stewardship
  • Host online expert discussion series on topics around sustainable tourism development, conservation, and responsible tourism

We are proud to be a part of Virtuoso’s Sustainability Community and we whole-heartedly believe in the vision of this group: to foster and encourage sustainability by celebrating culture, supporting local economies, and protecting the environment. We are honored to be included in this incredible group of travel industry partners and look forward to continuing our mission of sustainability in China.

Virtuoso’s Sustainability Mission

Travel creates paths to human understanding and peace and allows countries to protect natural resources in a way that would not be possible without its economic contributions. We need to support the individual sustainability practices of our partners involved in their communities. We need to ask questions and then be open to their ideas for us.

Matthew D. UpchurchVirtuoso Chairman & CEO

Keep me updated!

For more details of our policies and initiatives on sustainability, please reach out to us at sustainability@wildchina.com